Wednesday 25 April 2012

How effective is the combination of your main product and ancillary texts?


How effective is the combination of your main product and ancillary texts?

The Amex documentary has a clear link throughout it’s the main product and the ancillary tasks. This is shown by the clothes the presenter is wearing as they are the same throughout the documentary and the ancillary images. This works well as you can recognise the presenter throughout and create a consistent flow between the presenter and the documentary. As well as this the images that have been used within my ancillary tasks are all taken from settings from the documentary again showing links between both the ancillary and the main product. It was important when directing and setting up the documentary that costumes and setting were linked throughout otherwise the documentary wouldn’t have flowed as well as it did.

When getting the images for the ancillary task as a group we felt it would be a good idea to take the pictures on the same day as filming the documentary. The reason for this was because we again wanted to make the documentary look professional and give an idea of who this presenter is. The importance of the presenter wearing the same clothes really helped with the consistently.

The link between ancillary tasks was used to give promotion of a new series called Stadium watch (the name of our documentary). The ancillary task was used to create awareness of the public that the show is back on TV screens again. I felt it was very important we gave that vibe with the ancillary tasks as it would make the public want to watch the documentary. When creating the main product and the ancillary tasks it was important I used similar features where I could get clear links between the two tasks. The first one we used was the fonts, within the documentary we have some parts where text is used, we made them Arial with either blue/white coloured fonts this was kept within the house style on the ancillary tasks as well; again give a link between the too.

The colours used on both documentaries where used because of the colours of Brighton and Hove Albion football club. The colours of the football team are blue and white so it was important that we used these colours as much as we could to follow the house style of the documentary. If we hadn’t I think the documentary would have looked out of place and I guess random in parts.

However before making the ancillary tasks and the documentary we discussed other documentaries and the features of them and how they are advertised before release. We came up with the ideas to make the documentary consistent, professional, follow the house style, same costumes, and to have a base setting with smaller settings around that. Personally I feel we have achieved this goal in the ancillary task and the final main product. 

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